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Metal lapel pins are a timeless, high-impact B2B branding asset, elevating brand visibility, fostering loyalty and unifying team identity with custom designs that mirror brand core values. Crafted from durable brass, zinc alloy or stainless steel, they feature intricate engravings, vibrant enamel and diverse finishes—polished, matte, antique—to match any visual identity, perfect for corporate gifting, trade show swag and employee kits. For custom metal craft businesses, lapel pins are a high-margin, in-demand line that complements keychains, challenge coins and belt buckles, with scalable production for small and large bulk orders, plus compact sizing and low shipping costs boosting operational efficiency in B2B transactions, making them a staple for effective brand merchandising and promotional strategies.